Beverage Trends in 2022: Taste Experiences – Volume 3 – (Article 3 of 6)

by Dr. Marli Botha

Having survived all the lockdowns, consumers are eager to break out of their limitations and have new experiences – both virtually and in the real world. Taste experiences for beverages and juices is about taking the consumer on an adventure triggered by sensory, visual and tactile experiences…

Unusual, spicy or exotic flavour combinations ensure exciting taste experiences, especially in times of Covid-19 with its travel restrictions.

The possibilities of fruit and vegetable juices are therefore diverse – in terms of taste and concept.

The most important product features they are willing to pay more, are for are good taste (78 per cent), followed by health benefits (74 per cent), additive free (71 per cent), environmentally friendly (66 per cent) and GMO free (65 per cent).

As can be seen on social media, Butterfly Pea Tea is slowly making its way into the Western world. Infused with hot water and combined with lemon juice, the butterfly pea tea, which originates from Southeast Asia, changes its colour from a fascinating royal blue to a striking purple.

Another trendy drink is the Proffee: the drink, which is a mix of coffee and protein shake, is particularly popular with young “gymfluencers”.

Sources: “Top Trends for 2022”, FMCG Gurus January 2022; 3 Beverage Trends for 2022, Mintel ;