Magalies CEO Hans du Preez and GM Marketing, Ansja Strydom, attended the Juice Summit 2015 held in Antwerp, Belgium on 7 & 8 October, as well as the Anuga Food Show from 10 to 14 October, held in Cologne, Germany. Magalies product developers, Elmien Lerm and Dr Marli Botha joined them at the Anuga show, and also paid a visit to Silesia, a world-class flavour manufacturer and supplier to Magalies.
The Juice Summit is attended by more than 500 people from all over the globe and is presented by SGF, AIJN and IFU. The purpose of this congress is to join all the role players in the international juice industry and to discuss current industry related issues. Various presentations were made by technical as well as commercial specialists on the most recent manufacturing and consumption trends in the global juice industry. One of the most important discussions was that the Juice Summit is preparing to launch a marketing campaign in Europe that will attempt to improve the consumer’s perceptions on the health aspects of juice consumption, which has been under tremendous pressure the past decade. The campaign will be supported by in-depth market research.
Anuga is arguably one of the world’s largest food shows and is held every other year. Like most companies present, Magalies uses this platform to meet various international suppliers and customers to strengthen existing business relationships and to explore possible new opportunities. More than 7000 companies from 108 countries participate in the expo, where an estimated 160,000 visitors from 192 countries flock to the expo to explore an endless variety of nearly all imaginable foodstuff.
Silesia is a flavour manufacturer who has been selling flavours into the international food industry for more than 100 years. Magalies was fortunate to be invited to their world-class manufacturing facilities in Neuss, Germany, for a four day training course on sensory evaluations, in-house testing of flavours and many other aspects of fruit juice flavouring. Valuable insights, ideas and innovations were brought back home.
