Beverage Trends in 2022: – Fruit Juice Products – Volume 5 – (Article 5 of 6)Magalies Citrus
by Dr. Marli Botha
Fruit juice refers to a non-fermented beverage which is obtained by mechanically squeezing or macerating fruits. Different types of fruit juice offer varied health benefits. The refreshing taste and longer shelf-life of fruit juice, makes it one of the most favourite beverages across the globe.
- The consumption of soft drinks, such as flavoured sodas, is decreasing globally due to the high sugar content, artificial colouring, phosphoric acid, artificial sweeteners, and caffeine which can cause negative effects on the human body. Owing to this, a large number of consumers are shifting from carbonated drinks towards natural fruit juices.
- In order to expand the consumer-base, manufacturers are introducing a wide array of flavours in different juice categories.
- Currently, juice drinks account for the majority of the market share, representing the most popular product type. Juice drinks contain several vitamins, flavours and anti-oxidants owing to which they are preferred by the consumers.
- The top three flavours worldwide is Orange, Apple and Mango. Orange fruit juice holds the majority of the market share as it is rich in vitamin A, vitamin C, calcium and iron.