Vision and mission

Our vision is to be the preferred trademark and supplier of quality fruit juice and related products in South Africa.

Our mission is to strive to:

• ensure the utilisation of high-quality and cost-effective raw materials
• provide high-quality products through advanced technology, processes and systems
• establish our trademark through innovative marketing
• create customer satisfaction through delivering services and products that exceed customer expectations
• ensure the most advantageous benefits to our shareholders
• provide equal opportunities in an environment where the initiative and creativity of our employees assist in achieving the vision of the company