Vision and mission

Vision and mission

Our vision is to be the preferred trademark and supplier of quality fruit juice and related products in South Africa.

Our mission is to strive to:

  • ensure the utilisation of high-quality and cost-effective raw materials
  • provide high-quality products through advanced technology, processes and systems
  • establish our trademark through innovative marketing
  • create customer satisfaction through delivering services and products that exceed customer expectations
  • ensure the most advantageous benefits to our shareholders
  • provide equal opportunities in an environment where the initiative and creativity of our employees assist in achieving the vision of the company