Vision and mission

Our vision is to be the preferred trademark and supplier of quality fruit juice and related products in South Africa.

Our mission is to strive to:

  • ensure the utilisation of high-quality and cost-effective raw materials
  • provide high-quality products through advanced technology, processes and systems
  • establish our trademark through innovative marketing
  • create customer satisfaction through delivering services and products that exceed customer expectations
  • ensure the most advantageous benefits to our shareholders
  • provide equal opportunities in an environment where the initiative and creativity of our employees assist in achieving the vision of the company