VISION AND MISSION
Our vision is to be the preferred trademark and supplier of quality fruit juice and related products in South Africa.
Our mission is to strive to:
- ensure the utilisation of high-quality and cost-effective raw materials
- provide high-quality products through advanced technology, processes and systems
- establish our trademark through innovative marketing
- create customer satisfaction through delivering services and products that exceed customer expectations
- ensure the most advantageous benefits to our shareholders
- provide equal opportunities in an environment where the initiative and creativity of our employees assist in achieving the vision of the company